This program equips you with the tools and language to confidently highlight the value your CX platform delivers in conversations with prospects and customers. The materials below are tailored to help you connect the platform to the value proposition, customer pain points, prepare for demos, and support onboarding.
🏴 What Does Our CX Platform do for Customers?
1️⃣ What are the value propositions?
Learn the core reasons shippers adopt your platform and see how you can use it to win deals. Within 30 seconds, each video will talk about what each feature is and the value it brings to your customers. Also, feel free to send these videos to your customers after your discovery call- it does a lot of the leg work for you.
2️⃣Customer personas who need our platform
Review the target shipper profiles that benefit most from the CX platform. These personas highlight their goals, pain points, and what they value most in visibility and tracking. Within this 3-page guide, you'll learn the best customer fit:
3️⃣Readiness Assessment
This readiness assessment gives you a clear read on your strengths, highlights any areas worth sharpening, and ultimately helps you run smoother discovery calls, deliver tighter demos, and build more confidence when positioning your CX platform. This is all about making your conversations easier and helping you win more deals.
🏴 How to Demo the Platform
4️⃣ Demo examples for each part of the platform
By now, you should feel comfortable and confident in the value props for each of your major platform features. Now, how can you talk about that and link it to customer pain points? This interactive experience will show you what those conversations and demos with the platform will look like whether you're speaking with a decision-maker or a supply chain manager:
🏴 Onboarding Your Customers
5️⃣ Customer Onboarding Guide
Congrats! You have a customer who wants to onboard to your CX platform! What should you do now? Send them this practical guide right after you send them the activation link to create their account. This resource streamlines onboarding and shows your customers how to transition from manual, email-heavy workflows to your intuitive CX platform.
6️⃣ How-To Guides
Your customers may need additional help when utilizing our platform. You can provide them our How-To Guides for each feature. These are reference tools to build their confidence as they slowly become more familiar with your tool.